UFOOD
This is a nameless branding brief in which I created a food kit delivery brand for a food distribution company to break into the industry market of food kits.
The audience type was 18-30 year old professionals with full job titles and don’t have time to eat fast and so order fast food. It should be designed for a universal secondary demographic however a passionate, hobbyist cook for the primary demographic.
A simplistic neo design logo based around a word mark was my main focus. A modern design logo that has a Neo minimal style and also contemporary and fresh. Using a cutout slogan style which is something that is extremely rare in branding design.
Made for desktop prototype website
