DURHAM GLOBAL ALLIANCE
We were tasked with a logo and potential brand identity for the Durham Global Alliance a coalition of major Durham public organizations including New College Durham , Durham University and Durham County Council to name a few. The idea behind the client is an international organisation aimed at Durham’s influx of foreign students and creating education on inter nationality and opportunity for these groups and the residents of Durham.
Our target audience for this brand is extremely broad it has to cater to formal education centers and also interest youth. With the main demographic focused on expansion for now I presume the primary demographic is therefore organizations and the secondary demographic youth students looking for opportunity with a focus on foreign students.
I created a moodboard surrounding the different Durham aspects or abstractual aspects I could use in the iconography. The main ideas came from the Durham Cathedral, eternal rings, river Wear and simplistic doors.
After the initial presentation to the clients I started working on the river and door logos due to their interest in only those two. I refined the river version and the door to be more simplified with a more formal sans serif that was unrounded.
DGA Client Presentation
DGA Style Guide
